Booran Motors started it's automotive history when Holden was founded in Caulfield in 1965 and still serves the people of that area with Service & Spare Parts.
With the Holden brand growing Booran Holden took up permanent residence in Cheltenham early 1991. By 1995 our second Holden dealership was established in Dandenong.
Dandenong's automotive expansion grew with the introduction of the Suzuki and Peugeot franchises mid-1999.
With our two Holden dealerships in Cheltenham and Dandenong thriving the Booran group acquired a third Holden franchise which was based in Cranbourne early 2004.
2010 marked the year that we introduced KIA into the Booran family at our Cheltenham location.
In mid-2012 Cranbourne Hyundai was acquired, rebuilt, and redeveloped into a new multi-million-dollar dealership. And our relationship with the Hyundai brand grew from this point.
We expanded our Hyundai franchises to build a brand-new dealership in South Morang and the suburb of Berwick in 2014 and 2015. 2016 sees the Booran Group expand even further with our 4th Hyundai dealership at Dandenong.
Mid-2016 Booran Motors gained our first Mitsubishi franchise and extended it-s European arm with the introduction of Citroën brand mid 2017 at Cheltenham.
2018 the Booran name grew with the introduction of Volkswagen located in Frankston, our second Kia franchise opened in South Morang in September, and European giant MG opened its doors at Cranbourne in mid-December.
Early 2019 our European arm grew with our new dealership Bayside Skoda opening in January and the introduction of our first Isuzu Ute franchise opened in Cheltenham mid-February. Mid-way through the year we also gained our 3rd Kia dealership and our first Nissan franchise. Late 2019 we grew our MG franchise and opened a new dealership at our Dandenong location.
Our growth as one of the largest owned family dealership groups didn't end there. In mid-2020 we opened two new franchises - with the introduction of our 4th Kia franchise and 2nd Mitsubishi franchise expanding our Cranbourne location. Late 2020 our group added General Motors Special Vehicles to our Dandenong and Cheltenham locations.
Booran Motor Group employs over 470 people and is one of the most progressive businesses of its kind in the motor industry. We pride ourselves on being family-owned and operated for over two generations. Our large, long term, loyal employee base provides vast industry knowledge. Over 30 percent of our staff have 10-plus years of employment with the company.