Booran Holden was founded in Caulfield in 1965 and still serves the people of that area with Service & Spare Parts.
With the Holden brand growing Booran Holden took up permanent residence in Cheltenham early 1991.
In 1995 the Booran group expanded the Holden franchise into Dandenong.
In 1999 we added the Suzuki and Peugeot franchises to an ever-growing Dandenong location.
Cranbourne Holden was opened in May 2004.
2010 marked the year that we introduced KIA into the Booran family at our Cheltenham location.
In 2012 the Hyundai brand was added to complement the group.
Cranbourne Hyundai was completely redeveloped with a brand new multi-million dollar dealership.
In late we expanded our Hyundai franchise into South Morang and also Berwick.
2016 sees the Booran Group expand even further with our 4th Hyundai dealership at Dandenong, and the acquisition of our first Mitsubishi franchise in May 2016.
Booran extended its European arm with the introduction of the Citroen brand mid-2017.
2018 the Booran name grew with the introduction of Beachside Volkswagen located in Frankston, our second Kia franchise opened in South Morang in September, and European giant MG opening its doors at Cranbourne in mid-December.
Early 2019 our European arm grew with our new dealership Bayside Skoda opening in January and the introduction of our first Isuzu franchise opened in Cheltenham mid February.
The Booran Group employs over 350 people and is one of the most progressive businesses of its kind in the motor industry.
We pride ourselves on being family-owned and operated for over two generations. Our large, long term, loyal employee base provides vast industry knowledge. Over 30 percent of our staff have 10-plus years of employment with the company.